Marisangela Bastos Lima Csik
Master Degree Entrepreneurship – Relationship from the perspective of startup entrepreneurs with corporations: is there an evolutionary process between them?
Adviser: Prof. Dr. Alvair Silveira Torres Junior
Comission: Profs. Drs. Marcelo Caldeira Pedroso, Matheus Pereira Mattos Felizola and Claudia Brito Silva
Competitive advantage is related to development of innovations. Joseph Schumpeter used the term “creative destruction” for new sources of competitive advantage that go beyond established ones. One of the biggest driving forces in economies is innovation. It is through it that people's lives can be improved and consumers serve more quickly and efficiently. The startup companies, in general, are looking to scale an innovative business model and try to establish a partnership with corporations to get help in the process of entry to the market. Moreover, just as innovation begins to pay off, the first breaks in the relationship between these agents occur. Would the battleground, for market power, be a form of domination and domestication of startups by large corporations? Today, large corporations are also looking to increase their competitive advantage before their competitors through investment in innovation. The iterative process of trying out innovative ideas and discovering which solutions are attractive to customers is difficult to accomplish in a traditional corporate culture. IBM, for example, entered the personal computer business in 1981. In contrast to its own history and culture of vertical integration, IBM followed and extended Apple's model of building a community of supporters. In addition, in this way, it allowed the entry of small companies like Microsoft and Intel that would be giants in their markets later on. Finally, after a successful project among these agents, is the startup acquired by corporations or is it able to scale the model and become a market giant? Large corporations try to maintain their market monopoly and build their own ecosystem as Magazine Luiza has done in Brazil. For startups, what remains is to be incorporated by these ecosystems or by the pharmaceutical industries, which buy biotechs, to protect their profits, optimizing product and process innovation. Are there any characteristics that are predominant to have a healthy evolution in the relationship between agents? In this context, this work sought to understand how this relationship between corporations and startups occurs through an exploratory qualitative research with 18 entrepreneurs, through a structured protocol, based on the Systematic Literature Review (RSL). Data were compiled and a content analysis carried out, following the methodology of Bardin (1977) and with the help of the Iramuteq software. The purpose of the research was to understand whether the changes and adaptations of the relationships between startups and corporations, with their co-creations of business models, characteristics and forms, guarantee the perpetuity of these companies in the innovation ecosystem through an evolutionary process. The results from the interviews show that startups seek to validate their business model through the collaboration of large companies, but they face some barriers in this process. Corporations, due to these barriers, do not use gains from innovation projects. In addition, in some cases, the relationship ends with the corporation's acquisition of the startup, but when incorporated by the large company, the technology is discontinued by the corporations.
*Abstract provided by the author