Doctorate – Risks in New Product Development: Systematic Literature Review and Relative Importance Studies
Advisor: Prof. Dr. Eduardo Pinheiro Gondim de Vasconcellos
Comission: Profs. Drs. Fabio Lotti Oliva, Luiz Antonio Bloem da Silveira Junior and Miriam Christi Midori Oishi Nemoto
New product development (NPD) moves large sums of money annually in organizations, both in investments made and in losses generated by the high rate of failure in this type of initiative. Improving risk management in this type of project can bring big gains to companies. Within this research theme there are many gaps still to be filled by researchers. This thesis sought to contribute to filling some of these gaps. This work, structured in the format of three articles, aimed to increase the understanding of this topic and propose models to be tested in the industry. The first article carried out a literature systematic review in order to know the current state of research on this topic. The article presented two models, one with 63 risk factors for NPD projects and the other with 10 aspects that can act on the potential of risk factors. The second article carried out a case study in a company in the automotive sector and analyzed the relative importance of risk factors in NPD projects with concurrent engineering and the causal relationships of these risk factors. The third article carried out a survey of digital banks in order to understand the relative importance of risk factors in NPD projects in these institutions and also made statistical comparisons on the variation of this relative importance in different samples. The results of this thesis contribute to research on risks in NPD projects by presenting the status of research on the subject and the models generated, which will be able to guide researchers in various aspects of the subject.
*Abstract provided by the author