The School of Economics, Business and Accounting (FEAUSP) and Poli-USP hosted the 26th International Colloquium of Gerpisa, June 11th-14th, 2018. Gerpisa is a group of studies on the automotive industry. Researchers on this area were invited to participate of the event, which had a presence of scholars from all over the world, experts in various aspects of the sector. Professor Adriana Marotti, who has experience in the automotive industry in the areas of quality and strategy, was responsible for organizing the event at FEA USP. The organizing committee was also composed of the teachers Roberto Marx (PRO/Poli-USP), Géry Deffontaines (Gerpisa) e Tommaso Pardi (Centre National de la Recherche Scientifique and Gerpisa).
The current international programme of research of Gerpisa focuses on the new frontiers of the automotive sector, intended as new emerging markets and industries, but also as new technologies, new innovation fields, new applications and regulations. This year, the International Colloquium will focus on the players involved in these transformations and their ability to shape different types of futures and guide the direction of change. The theme is "Who Drives the Change? New and Traditional Players in the Global Automotive Sector".
The automotive sector has grown a lot and it has become so complex that traditional players like car manufactures and the automotive supply chain are no longer alone. The companies of technology – like Tesla, Uber, Google, Amazon, Cisco, etc – have been entering the automotive sector by several ways, what will can change their structures and theirself essence of business. Besides, other kinds of companies are also becoming relevant players in the automotive industry, as battery manufacturers and eletric utilities, due to of the rising wave of electrification of cars.
The papers and debates of Gerpisa presented the following questions: What are the strategies and business models that players implement for transforming the automotive sector? How do they interact with each other through competition, as well as partnerships, consortia, mergers and acquisitions, lobbying and politics? Who leads in the fields of innovation: global players or local players; automotive or ICT companies; products and technologies or policies and regulations?
Gerpisa atracted many international speakers as Bruce Belzowski (University of Michigan), Giuseppe Giulio Calabrese (Istituto di Ricerca sulla Crescita Economica Sostenibile), Jorge Carrillo (El Colegio De La Frontera Norte), Takahiro Fujimoto (University of Tokyo), Martin Krzywdzinski (Wissenschaftszentrum Berlin Für Sozialforschung), Tommaso Pardi (Centre National de la Recherche Scientifique Gis-Gerpisa), John Paul MacDuffie (University of Pennsylvania) and Valter Sanches (IndustriALL).
More information: http://gerpisa.org/node/3891