Eric Bacconi Gonçalves
Doctorate - USE OF BUSINESS INTELLIGENCE SYSTEMS IN SERVICE COMPANIES
Class: 217, FEA-5
Adviser: Prof.ª Dr.ª Maria Aparecida Gouvêa
Comission: Profs. Drs. Daielly Melina Nassif Mantovani Ribeiro, Milton Carlos Farina, Nildes Raimunda Pitombo Leite e Marcos Vinícius Cardoso
The objective of this study was to understand the factors that facilitate the use of Business Intelligence systems in Service companies. To do this, it used an Expectation-Confirmation Theory (ECT) model adapted to evaluate what helps the acceptance of the system, besides the constructs of the original model proposed by Bhattacherjee (2001b): Confirmation, Satisfaction, Perceived Utility, Behavioral Intention of Use and Continuity of Use; three constructs were included in the adapted model: Habit, Information Quality and Technology Driven Strategy.
After the validation of a survey questionnaire by specialists, the instrument was sent to users of BI Systems and obtained 81 respondents from service companies. The conclusions indicate that most of the hypotheses were confirmed, except for the moderating effect of the Habit in Continuity of Use and the influence of the Technology Driven Strategy.
It is possible to emphasize the academic and managerial contributions of this work. As an academic contribution, the construction of the theoretical reference on Business Intelligence, Big Data, Acceptance of Technology, Strategy and Service Companies; and the understanding of the relationship between the factors that influence the acceptance of a BI system in the Brazilian services market. In the managerial implication, the conclusion is that the fact that the company's strategy is driven by the technology does not positively affect the perceived utility of the BI system, this may be an indication that, regardless of how the employee identifies the company's strategy, it realizes the value of the BI system, which indicates that the tool is useful not only for technology companies.
The work will allow many developments and alternative analyzes, for its originality and details obtained on selected theoretical aspects.
*Abstract provided by the author