Doctorate – Determinants of Innovation in Companies of the Manaus Free Trade Zone

Tipo de evento: 
Defesa
Data e hora: 
25/08/2020 - 10:00 to 13:00

 

Almir Kimura Júnior

Doctorate – Determinants of Innovation in Companies of the Manaus Free Trade Zone

Advisor: Prof. Dr. Roberto Sbragia

Comission: Profs. Drs. Paulo César Diniz De Araújo, Andréa Paula Segatto and Eduardo Pinheiro Gondim De Vasconcellos

Link  youtube: https://youtu.be/Z0MtuN8yMtA

 ABSTRACT*

The Manaus Free Trade Zone (ZFM) is a model of economic development that, through industrial, commercial and agricultural centers, integrates the North region with the rest of the country. This model has gone through several cycles, and currently emphasizes innovation for improving the companies’ performance. Given this context, this work aims to understand how the main determinants of innovation behave in the companies of the Manaus Industrial Pole (PIM). It is a descriptive, quantitative and correlational study, carried out through a survey, pre-tested and structured in electronic format. The study model included determinants of the external environment’s dimension (government support, technological cooperation and market) and of the internal environment’s (strategy, organizational structure, absorptive capacity and organizational culture), which were correlated with types of innovation - product, process, organizational, and marketing - in light of the firm’s size, origin of capital, local company or a multinational’s subsidiary. From 438 companies contacted, we collected data from 122, which corresponds to 28% of the universe of PIM companies in 2019. From this total, we achieved a final sample of 189 validated respondents. For multivariate analysis, we used the technique of structural equations by partial least squares, in order to verify the correlation between variables. As a result, Process Innovation stood out as the most present in companies, in the perception of respondents. As for the determinants, the dimension regarding the internal environment achieved almost twice the significance compared to the external environment, thus showing greater influence of the internal environment in companies’ innovation efforts. Among the internal determinants, Strategic Orientation stood out, with a positive and significant result for three types of Innovation (Product, Process and Organizational). However, when considering only local companies, this determinant was significant for all innovation types. Of the external determinants, Government Support and the Degree of Market Orientation showed a positive and partially significant relationship with Marketing Innovation. The origin of capital - national or foreign company - did not affect the correlations between the determinants studied and the degree of innovation. Based on the results, we suggest that the strategic component should receive more attention from PIM companies, in order to improve innovation performance. Although other determinants were not relevant to facilitate innovation, this may be due to local characteristics, or to possible inaccuracies in our research. Future studies may proceed in this line, deepening the results presented here.

*Abstract provided by the author

 

 

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